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Peer-to-peer vs. Corporation-to-customer

From the collection of posts I wrote while at Brains on Fire: Peer-to-peer vs. Corporation-to-customer

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Can you have SuperFans?

A post I wrote while working at Brains on Fire: Can you have SuperFans?  

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Fiskateers Update: You can’t kill community

Fiskars and the Fiskateers. If you’ve been in the word of mouth industry for any period in the past, oh, I dunno, nine or ten years, then you know about this case study. It’s still talked about as...

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